Bright, lively, a little bit loud.
BrightcastStudio is Bright + broadcast: light, signal and play. These pages show how the logo, colours, type and graphic pieces fit together so everything we ship looks like one campaign.
Logo system
The mark fuses three ideas: a sun (the yellow disc), a play button (the rounded ink triangle) and a broadcast signal (two coral arcs). The wordmark is Unbounded ExtraBold, outlined and tightened, with the tittle of the "i" swapped for a coral sun-dot. "Studio" sits on the baseline at roughly 45% size so "Brightcast" carries the name.
Also included: stacked dark / ink / white, wordmark dark / ink / white, mark ink / white. The mono marks knock the play triangle out of the disc, so they work on any background colour.
Clear space & minimum size
- Keep x (half the sun disc) clear on every side of every lockup.
- Horizontal lockup: min 120 px wide on screen, 30 mm in print.
- Stacked lockup: min 72 px wide.
- Mark: min 24 px. Below that, use the favicon (single arc, coral tile) down to 16 px.
120 px24 px16 pxColour
One dominant sunshine yellow, four supporting colours and a warm cream page. Use colour in big flat blocks: full-bleed sections, card fills, stickers. Never as gradients.
#FFC933Dominant. Highlights, primary buttons, process band, the sun.#FF5C39Energy. CTA band, featured plan, signal arcs, hearts.#2962FFTrust. Services band, tape labels, focus rings on forms.#19C6B5Freshness. Feature tiles, stickers, small accents.#121A36All text, outlines and hard shadows.#FFF8ECPage background. Cards sit on it in white #FFFFFF.Approved text / background pairings
| Sample | Text on background | Contrast | Use |
|---|---|---|---|
| Ink on cream | #121A36 / #FFF8EC | 16.2 : 1 | AAA · all text |
| Ink on sun | #121A36 / #FFC933 | 11.1 : 1 | AAA · all text |
| Ink on aqua | #121A36 / #19C6B5 | 8.0 : 1 | AAA · all text |
| Ink on coral | #121A36 / #FF5C39 | 5.6 : 1 | AA · all text |
| White on blue | #FFFFFF / #2962FF | 4.9 : 1 | AA · all text |
| Ink 70 on cream | #4A5272 / #FFF8EC | 7.3 : 1 | AAA · body copy |
| Ink 70 on tints | #4A5272 / soft tints | 5.9–6.4 : 1 | AA · body copy |
| Coral ink on cream | #C8361A / #FFF8EC | 5.0 : 1 | AA · links, labels |
| Ink on blue | #121A36 / #2962FF | 3.5 : 1 | Large text (24 px+) only |
| White on coral | #FFFFFF / #FF5C39 | 3.1 : 1 | Avoid for text |
| Coral on cream | #FF5C39 / #FFF8EC | 2.9 : 1 | Decoration only |
Typography
Ads that look shot.
Made in days.
UGC-style ads, product films and social graphics for brands anywhere. AI handles production; a creative director signs off every frame.
Highlight one or two words per headline with the yellow marker swipe or the coral squiggle, never more. No monospace, no all-caps labels.
Graphic language
Everything comes from the logo: the play triangle, the signal arcs and the sun. Outlines are 3 px ink, corners are round, shadows are hard 6 px offsets in ink.
in 72h
Service icons
64 px grid, 3.5 px rounded ink stroke, two fills from the palette, set on a soft tint tile.
Do & don't